—

Brands

are human

—

Brazil, Germany, Italy.

Founded in Brazil in 2011, since 2017 we are a brand consulting firm based in Germany and Italy, offering a human-brand-design approach, diagnosing, creating strategies and developing branded visual identities that reflect what it really is. We start from the motivational human approach behind each brand to develop inspiring brand languages.

—

What we do

—

​

With business in mind. 

​

Understand, evaluate, design. Your real needs are at the heart of our process. Studying the essence of your business, your market and services, and understanding your customers will help us evaluate how is your brand situation today. This will help us guide you to where you are going tomorrow.

—

Analysis and Diagnose

​

- Brand emmotional analysis

- Perception Evaluation

- Human Immersion (C.G. Jung approach)

- Market Analisys - Competitors / Benchmarking Trend - Analysis and Behavioral Psychology

- Communication and Identity Analysis

—

Strategy

​

- Brand Porpouse
- Brand Positioning
- Brand Plattform

​

—

Lego Serious Play®

​

Innovative process designed to enhance innovation and business performance. Based on research which shows that this kind of hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities, it deepens the reflection process and supports an effective dialogue for everyone in the organization.

—

Visual Identity Design

​

- Logo and visual identity design

- Corporate aplications

- Brand Language
- Advertising Communication Language
- Brand Guideline

—

Who we are

—

Bethania Simões

—

- International Experience in Marketing and Business Development (Brazil, Italy, Spain, France, UK, USA). 
- Management skills, specialized in Small-Medium Business.
- Fluent in Portuguese, Italian and English.
- Leadership and Entrepreneur skills.

Cláudio Ribeiro

—

Graduated in Advertising Design at The Art Institute of Atlanta (USA), Branding Extension - Positioning and Brand Development NY (NYU), Branding Course at Brunel University (London UK). Worked in London for Mother and The Red Box Agency with brands such as BMW, University of London, Ozone, ODAC London. IFF – International Fragrances and Flavors – NY – São Paulo

Gustavo Moura

—

Graduated in Visuelle Kommunikation with specialization in Corporate Design at the Academy of Art in Zurich.
Worked at WBG Visuelle Kommunikation of Zurique. Extension in Design Thinking at ESPM. Branding Course at Brunel University (London UK). Worked in São Paulo at Gad Branding.