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Executiva FM
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Herausforderung
Neupositionierung eines der traditionellsten Radiosender im Mittleren Westen, um ein zunehmend zeitgenössisches Publikum zu erreichen, das ein eklektisches Programm und hochwertige Musikinformationen über die Radiowellen sucht.
Projekt
Marken-Diagnostik
Positionierung der Marke
Visuelle Identität der Marke
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