Challenge
Set a new strategy, naming and identity for one of the most traditional primary schools in Goiânia, Brazil, keeping their values and their purpose for the community.

Project
Brand Diagnosis
Positioning
Naming
Visual Identity

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The Biela Comet

Passed through in 1755, and it was eternalized on the Goias State coat of arms, representing the two paths taken by the Araguaia River at the high of
Bananal Island.

Serra Dourada

A Symbolic point of Goias history. It sorrounded and revered the old capital, Vila Boa.

Livro

Worldwide symbology of knowledge and education

Binary stars

Celestial bodies that appear to be close to each other in the sky .

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Educandário Vila Boa Primary School

Challenge Set a new strategy, naming and identity for one of the most traditional primary schools in Goiânia, Brazil, keeping their values and their purpose for the community.

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Project Brand Diagnosis Positioning Naming Visual Identity