—
Clau.
—
Challenge
Develop, along with a positioning, the brand identity of a small multi-brand women's store.
Project
Positioning
Visual Identity
—
{"items":["409cbd07-8665-47ea-a314-2d373f5a7235","b9fcf97f-cc1f-4e6c-8e2a-0bba1ff82da6","89eb6f1b-288a-4c87-8c3a-eeba976ab8ae","dd5fe8a2-e226-40a1-ba5b-8372300115b7","40d17a01-65dd-41c2-946f-21425148e5ba"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":false,"cubeType":"fill","cubeRatio":1,"isVertical":true,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":false,"imageMargin":0,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"allowSocial":true,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":true,"loveCounter":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":0,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"Load more","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"6|bottom|1|fill|true|0|true","showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":"color-5","itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"textBoxBorderColor":"color-5","textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"galleryLayout":6,"itemOpacity":{"themeName":"color_15","value":"rgba(47,46,46,0)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"wfont_25faa7_ee37125d1ff9449d934d8d6ed2550486,wf_ee37125d1ff9449d934d8d6ed,orig_montserrat_bold","preset":"Heading-M","editorKey":"font_5","size":25,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal normal 25px/1.4em wfont_25faa7_ee37125d1ff9449d934d8d6ed2550486,wf_ee37125d1ff9449d934d8d6ed,orig_montserrat_bold;"},"itemFontSlideshow":{"family":"wfont_25faa7_ee37125d1ff9449d934d8d6ed2550486,wf_ee37125d1ff9449d934d8d6ed,orig_montserrat_bold","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":25,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 25px/1.4em wfont_25faa7_ee37125d1ff9449d934d8d6ed2550486,wf_ee37125d1ff9449d934d8d6ed,orig_montserrat_bold;"},"itemDescriptionFontSlideshow":{"family":"wfont_25faa7_ff92965e788f4aa0acc27c9d384813f7,wf_ff92965e788f4aa0acc27c9d3,orig_roboto_slab_light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":17,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 17px/1.4em wfont_25faa7_ff92965e788f4aa0acc27c9d384813f7,wf_ff92965e788f4aa0acc27c9d3,orig_roboto_slab_light;"},"itemDescriptionFont":{"family":"wfont_25faa7_ff92965e788f4aa0acc27c9d384813f7,wf_ff92965e788f4aa0acc27c9d3,orig_roboto_slab_light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":17,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 17px/1.4em wfont_25faa7_ff92965e788f4aa0acc27c9d384813f7,wf_ff92965e788f4aa0acc27c9d3,orig_roboto_slab_light;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"loadMoreButtonFont":{"family":"wfont_25faa7_ff92965e788f4aa0acc27c9d384813f7,wf_ff92965e788f4aa0acc27c9d3,orig_roboto_slab_light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":17,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 17px/1.4em wfont_25faa7_ff92965e788f4aa0acc27c9d384813f7,wf_ff92965e788f4aa0acc27c9d3,orig_roboto_slab_light;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"responsive":false,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":6,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":0,"height":3892,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":2560,"galleryHeight":3892,"scrollBase":0}}
{"items":["75d67c31-b84f-4df7-86d7-abbadbb740d8","476bb39e-37c7-4129-9650-11b75e1869d0"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":320,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":0,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":2,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":2,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":false,"loveCounter":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":0,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"Load more","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"2|bottom|1|fill|true|0|true","showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":"color-5","itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"textBoxBorderColor":"color-5","textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"galleryLayout":2,"galleryImageRatioFromWix":1.3333333333333333,"itemOpacity":{"themeName":"color_15","value":"rgba(47,46,46,0)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"wfont_25faa7_ee37125d1ff9449d934d8d6ed2550486,wf_ee37125d1ff9449d934d8d6ed,orig_montserrat_bold","preset":"Heading-M","editorKey":"font_5","size":25,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal normal 25px/1.4em wfont_25faa7_ee37125d1ff9449d934d8d6ed2550486,wf_ee37125d1ff9449d934d8d6ed,orig_montserrat_bold;"},"itemFontSlideshow":{"family":"wfont_25faa7_ee37125d1ff9449d934d8d6ed2550486,wf_ee37125d1ff9449d934d8d6ed,orig_montserrat_bold","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":25,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 25px/1.4em wfont_25faa7_ee37125d1ff9449d934d8d6ed2550486,wf_ee37125d1ff9449d934d8d6ed,orig_montserrat_bold;"},"itemDescriptionFontSlideshow":{"family":"wfont_25faa7_ff92965e788f4aa0acc27c9d384813f7,wf_ff92965e788f4aa0acc27c9d3,orig_roboto_slab_light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":17,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 17px/1.4em wfont_25faa7_ff92965e788f4aa0acc27c9d384813f7,wf_ff92965e788f4aa0acc27c9d3,orig_roboto_slab_light;"},"itemDescriptionFont":{"family":"wfont_25faa7_ff92965e788f4aa0acc27c9d384813f7,wf_ff92965e788f4aa0acc27c9d3,orig_roboto_slab_light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":17,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 17px/1.4em wfont_25faa7_ff92965e788f4aa0acc27c9d384813f7,wf_ff92965e788f4aa0acc27c9d3,orig_roboto_slab_light;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"loadMoreButtonFont":{"family":"wfont_25faa7_ff92965e788f4aa0acc27c9d384813f7,wf_ff92965e788f4aa0acc27c9d3,orig_roboto_slab_light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":17,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 17px/1.4em wfont_25faa7_ff92965e788f4aa0acc27c9d384813f7,wf_ff92965e788f4aa0acc27c9d3,orig_roboto_slab_light;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"responsive":false,"modifiedGallerySize":true,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":0,"height":573,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":2560,"galleryHeight":573,"scrollBase":0}}
